Rimmel London: The London Look, Reimagined In this striking black-and-white film, Rimmel London redefines the modern cityscape with a bold contrast of classic and contemporary. Walking through the streets of London — a lone figure defying convention, met with cold stares and uniformed conformity finds refuge in an iconic red phone box. Reaching for Rimmel London transforms into his most authentic self, reclaiming his power, his style, his truth. Transformed and unapologetically bold, he emerges a living embodiment of the London Look: rebellious, refined, and relentlessly real.