Step into the spotlight with this exclusive teaser from the L’Oréal Paris product launch event in London — where glamour meets innovation at the heart of the city. Set against a backdrop of lights, style, and anticipation, this sneak peek captures the essence of the evening: bold reveals, iconic beauty, and the unforgettable energy of a brand that defines elegance and empowerment. Because in London, and with L’Oréal Paris, you're always worth it.

Once a year, a select group of top brands, rising entrepreneurs, and industry leaders gather at TikTok’s Headquarters for an exclusive, high-impact networking and business experience. This invitation-only event is designed to empower elite new sellers and ambitious brands looking to dominate on TikTok Shop.

Rimmel London: The London Look,
Reimagined In this striking black-and-white film, Rimmel London redefines the modern cityscape with a bold contrast of classic and contemporary.
This modern noir advert is a love letter to self-expression — a subversive celebration of individuality and the ever-evolving spirit of the London Look, where heritage meets high style and Rimmel’s legacy of fearless beauty continues to break boundaries.

Benetint: The Icon That Started It All Experience the timeless allure of Benetint, Benefit Cosmetics’ original rose-tinted lip and cheek stain the product that sparked a global beauty phenomenon. This evocative advert directed by Girmai Teklu blends classic aesthetics with a subtly seductive tone, paying homage to the brand’s bold beginnings while celebrating its enduring appeal.

Beauty meets innovation! TikTok partnered with the British Beauty Council for an exclusive LIVE shopping event as part of British Beauty Week—showcasing the game-changing power of TikTok Shop.

Welcome to TikTok Academy, the exclusive online masterclass designed to transform sellers into industry leaders! Whether you're a new entrepreneur or an experienced brand looking to scale, this program gives you everything you need to dominate TikTok Shop.

A short video for Philippine Department of Tourism showcase Intramuros

Experience the magic of "Eres Tú" performed live by Noemi Thaisor in a secluded coastal bay as the sun gently sets over the horizon. This intimate rendition captures the warmth, nostalgia, and timeless beauty of the song, set against a breathtaking backdrop of the setting sun on shimmering waves.