Benetint: The Icon That Started It All Experience the timeless allure of Benetint, Benefit Cosmetics’ original rose-tinted lip and cheek stain the product that sparked a global beauty phenomenon. This evocative advert directed by Girmai Teklu blends classic aesthetics with a subtly seductive tone, paying homage to the brand’s bold beginnings while celebrating its enduring appeal. More than just a makeup must-have, Benetint is a tribute to the confident, playful spirit of Benefit’s loyal audience. Discover why this iconic tint remains the heart of the brand — then and now.